It's a week since the Super Bowl ads appeared on TV in the US (available in quicktime here) and the first numbers are starting to trickle in.
MacMinute links to a Hollywood Reporter article: "If online traffic suggests a successful Super Bowl commercial, though, no ad topped erectile dysfunction drug Cialis, as traffic to Cialis.com scored an 1,868 percent increase for the day. Apple iTunes, which advertised that it was partnering with Pepsi to give away 100 million free songs, was second with a 593 percent increase to its site. Percentage increases are determined by taking the average of the four Sundays leading to the Super Bowl and comparing that number with traffic on Super Bowl Sunday."
Maccentral reports that today's SEC filing by Apple lists several ongoing class action suits involving iPod battery life as unexpected expenses:
"Apple's most recent 10-Q filing with the SEC was published on Tuesday. The quarterly report provides a glimpse into some of the company's business and financial machinations, as well as a possible look at what Apple may do in the future. Of particular interest to iPod users is Apple's acknowledgement that it's involved in five separate class action suits regarding iPod battery life."